Top 5 Social Networking Applications in Madagascar Q4 2023

Throughout the fourth quarter of 2023, the top 5 social networking applications in Madagascar demonstrated varied performance in terms of downloads, revenue, and active users. Below, we delve into the specifics of each app's metrics.

WhatsApp Messenger consistently led in active users, beginning the quarter with approximately 2.69M and closing slightly higher at around 2.72M. Weekly downloads saw peaks and troughs, starting at 13K in late September, peaking at 17.5K in late October, and then tapering off to 7.4K by the end of December.

Messenger from Meta Platforms, Inc. showed a steady increase in both downloads and active users. Downloads grew from 8.3K in the last week of September to a peak of 10.7K in late November. Active users also rose from 588K at the start of the quarter to about 622K by the end of December. Revenue remained minimal but stable, maintaining around $1 to $2 weekly.

Facebook also by Meta Platforms, Inc. experienced a consistent growth in active users, starting at 295K and ending the quarter at approximately 325K. Weekly downloads fluctuated, peaking at 18.2K in late October and stabilizing around 15.8K by the end of December. Revenue showed slight variations, peaking at $131 in mid-December.

Telegram Messenger saw moderate activity with active users fluctuating between 127K and 140K throughout the quarter. Downloads began at 3.5K in late September and peaked at 6.5K in mid-December. The app maintained a steady weekly revenue, averaging around $15 to $20, with a notable increase to $30 in the final week of December.

Threads by Instagram, Inc. showed promising early-stage growth. Active users increased from about 8.8K in late September to 15.5K by mid-December. Downloads followed a similar trend, starting at 676 and reaching a peak of 1.6K in mid-December.

The data, sourced from Sensor Tower, provides a comprehensive overview of the performance of these leading social networking apps in Madagascar for Q4 2023. For more detailed insights and analytics, visit Sensor Tower.